Seven years inside Ads Manager

After directing paid media strategy at conventional performance marketing agencies, I recognized how client ad budgets get diluted across administrative overhead. Fragmented handoffs between sales reps and entry-level buyers inevitably lead to hurried, careless account stewardship.

I established this independent practice to partner directly with a selective roster of six businesses. This strict client cap preserves ample capacity for rigorous creative testing, regular angle development, and candid weekly video reporting on real acquisition costs.

Daily oversight on every account

Every client engagement operates on thorough morning account checks, unvarnished conversion recaps, and clear attribution modeling. Strategy centers on verified customer orders rather than misleading platform metrics, protecting your investment as sales grow.

Review campaign outcomes

Examine documented creative testing frameworks, campaign architectures, and sustainable acquisition benchmarks from recent independent retail and direct-to-consumer partnerships.