We focus our reporting on three core numbers that reflect real business health rather than noisy platform dashboards.
Blended CPA
Hook Retention
First-Time Purchases
Tracking total ad spend against total blended orders ensures ad performance lifts overall business revenue, not just platform attribution.
Measuring three-second video views and initial scroll stops reveals which creative angles genuinely capture audience attention.
Prioritizing new customer acquisition validates whether your campaigns are efficiently expanding your buyer base over time.
What to expect across ninety days
First 30 Days
Day 60
Day 90 and Beyond
Focuses on diagnostic testing, verifying tracking accuracy, and establishing a baseline for creative performance without overspending.
Refines winning angles, prunes underperforming creative, and begins scaling budgets incrementally on stable ad sets.
Establishes a predictable iterative cadence for new creative testing and sustainable audience expansion.
Great advertising only amplifies an offer that already works. Sustainable scale requires sound unit economics and a clear product-market fit.
Clara Vance
Bring your existing account data and let's talk about a realistic roadmap for your Meta campaigns.